Market Entry, Marketing & Sales in U.S.
AN AMERICAN IDENTITY FOR A SUSTAINABLE MARKET PRESENTATION.
Foreign companies often underestimate the peculiarities of the U.S. market for various reasons. Typical pitfalls include the supposed proximity of the American market and American culture to what we know from Europe. The independence of the individual states, a fundamentally different tax and legal system, employee rights, discrimination, and the importance of customer service is often underestimated or neglected and can cause serious problems and difficulties for foreign companies and investors. With Mittelstand-Akademie Nordamerika, you will receive professional advice in all areas and can avoid unnecessary problems and difficulties in advance.
MARKET ENTRY PREPARATION!
AMERICANIZATION & MARKETING.
“The U.S. market certainly offers many opportunities for short as well as long term success. However, it also holds many dangers and obstacles that may prevent success. Only if you are properly prepared for the market, you can control it. Often, foreign companies already despair in geographical conditions and their logistical challenges. They often underestimate the importance of marketing and that it is a key factor for success in the U.S. Effective marketing not only increases your level of awareness but also continuously expands your overall brand value.”
YOU HAVE TO TELL A STORY BEFORE YOU CAN SELL A STORY.