Marketing & Sales

Market Entry, Marketing & Sales in U.S.

AN AMERICAN IDENTITY FOR A SUSTAINABLE MARKET PRESENTATION.

The appearance as an American company, including a professional and fully functional local infrastructure with local accessibility and competent contact persons, is the basis for sustainable business success in the USA. In addition to administrative, legal, and tax factors, appearing as an American company creates trust and seriousness among potential customers and business partners and significantly increases the chances of long-term success in the USA. The MANA experts explain how you can set up an American company and what factors are important when doing business in the USA, short and long term.

SEMINAR TOPICS.

Market development: Typical difficulties and risks

Preparing for market entry: market intelligence comes before market entry

Guide to market entry: Checklist

USA – The world champions in marketing

Ways to successful marketing communication

Successful sales concepts for the US

TYPICAL FAULTS IN U.S. BUSINESS.

Foreign companies often underestimate the peculiarities of the U.S. market for various reasons. Typical pitfalls include the supposed proximity of the American market and American culture to what we know from Europe. The independence of the individual states, a fundamentally different tax and legal system, employee rights, discrimination, and the importance of customer service is often underestimated or neglected and can cause serious problems and difficulties for foreign companies and investors. With Mittelstand-Akademie Nordamerika, you will receive professional advice in all areas and can avoid unnecessary problems and difficulties in advance.

MARKET ENTRY PREPARATION!

The areas and distances of the USA alone go beyond any European model of thought. For example, the state of Texas is larger than Germany, Switzerland, and Italy combined. These geographical dimensions must be taken into account in sales structures, the choice of location, and transport costs. Several time zones have to be bridged – even if you exclude Hawaii. Going to the American market without expert help is at least as risky as climbing the north face of the Eiger without a mountain guide. The MANA experts are at your disposal for any topic.

AMERICANIZATION & MARKETING.

The U.S. is the motherland of marketing (most of the world’s most valuable brands are American companies). The importance of service and marketing in the USA is therefore at least as important, if not more decisive, with quality standards for products and services. This fact must be taken into account in the planning of the local representation, but also in marketing documents, service promises, and the online presence.

“The U.S. market certainly offers many opportunities for short as well as long term success. However, it also holds many dangers and obstacles that may prevent success. Only if you are properly prepared for the market, you can control it. Often, foreign companies already despair in geographical conditions and their logistical challenges. They often underestimate the importance of marketing and that it is a key factor for success in the U.S. Effective marketing not only increases your level of awareness but also continuously expands your overall brand value.”

Maximilian Kichniawy

CEO

YOU HAVE TO TELL A STORY BEFORE YOU CAN SELL A STORY.

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Do you have questions relating to our seminars or specific U.S. topics? Please do not hesitate to contact us, our U.S. experts are always available for any questions you might have!

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